XSIS is a complete retail solution provider with expertise in direct to consumer
brand positioning. our firm ideates, creates and executes growth strategies for
multiple retail channel development. XSIS builds DNA of the next generation of retail
brands, we call it retail genetics
XSIS helps grow enduring brands to reach their maximum potential by identifying
profitable growth opportunities and also providing both the advice and execution
support to meet a client's goals.
XSIS has been into organized retailing since 1993. the operations started off with
handling 'benetton' store at ahmedabad (gujarat) and expanded into providing error
free retailing guidance to 'adidas' as shop management agents in bangalore. we are
now franchisees for 'adidas', 'United Colors of Benetton (ucb)' and 'crossword'.
it was with this experience and knowledge that we worked as a complete retail solution
provider to natural textile pvt. ltd. for their lingerie brand 'jelly boy'. in nov
2009 we launched our own brand 'SPORTXS'.
The Origin Of The Brand 'SPORTXS'
SPORTXS celebrates one of the oldest human activities - sports. As a retail brand,
SPORTXS creates a well organized and pulsating environment that at present showcases
over 6000 products across 32 sport categories and 60 brands. As a brand idea, SPORTXS
has created a platform for sport lovers, enthusiasts and professionals alike to
come together and share their common passion.
The brand is represented by a simple logo which creates a unique identity system
and visual language. The Logo was designed in a very clean bold lettering form and
the three colored Triangles are added to give the youthful element to the image
.The tag Line 'Great Gear for all' was coined by our friend and noted author Sidhdharth