The Origin Of The Brand "SPORTXS"
SPORTXS celebrates one of the oldest human activities - sports. As a retail brand,
SPORTXS creates a well organized and pulsating environment that at present showcases
over 6000 products across 32 sport categories and 60 brands. As a brand idea, SPORTXS
has created a platform for sport lovers, enthusiasts and professionals alike to
come together and share their common passion.
The Visual Identity
The brand is represented by a simple logo which creates a unique identity system
and visual language. The Logo was designed in a very clean bold lettering form and
the three colored Triangles are added to give the youthful element to the image
Simple retail principals of methodical classification; Eye Catching Display, Genuine
Products, Product Information, Dedicated Enquiry Counters, Product Search Engines,
and Efficient Customer Services will make SPORTXS a pleasurable experience. A very
welcoming "PLAY AREA", and high energy environment will ensure that customers are
spending lots of time in the store and absorbing the information available to them.